It’s hard to believe, but website marketing is going to be 22 years old in this year of 2022! Just think about all that will change in the next coming years. It’s hard to say for sure whether or not website marketing will still be effective by then, but we can make some educated guesses. In this blog post, we’ll take a look at some of the things that are likely to happen now in 2022 and how they could impact website marketing.
01. More businesses will move to the internet
It’s no secret that more and more businesses are moving their operations online. In fact, a study by Forrester Research predicts that by 2022, over 60% of all business transactions will take place online. What does this mean for website marketing? Simply put, it means that there will be even more competition for eyeballs.
This means that if you want to be successful with website marketing in 2022 and beyond, then you need to start thinking about how your content will stand out from the crowd. And you need to be prepared to invest in quality content marketing that will help you attract and retain customers.
02. More people will have access to the internet
The number of people who had access to the internet has been growing steadily over time, with estimates showing that about half of all adults in 2022 are online every day, and more than 70% of them use some form of social media regularly or at least once per week.
What this means for website marketing is that you’ll need to be even more strategic about how you target your audience. You can’t just rely on generic advertising anymore – you need to get specific and know exactly who you’re targeting with your content.
03. The use of AI will increase
AI has already begun to play a big role in website marketing, but it’s likely to become even more prominent in 2022. There are many ways that AI can help marketers, such as by analyzing data and making predictions about what content will be most effective at engaging customers or helping them make decisions.
The use of AI will undoubtedly change the landscape of website marketing, so it’s important to stay ahead of the curve and be prepared to use this technology in your own campaigns.
04. Video marketing will continue to grow
Video marketing is already popular now and has been for a few years, but it’s likely to become even more popular in 2022. Why? Because video is an incredibly effective way to engage customers and convey a message. In fact, studies have shown that people are more likely to remember information if it’s presented in video form as opposed to text or audio alone.
If you’re not already using video, then you should consider starting now – it will only become more prominent over time.
05. Social media marketing will continue to be effective
Social media is a powerful tool for website marketing and has been since Twitter first launched in 2019! In 2022, we’ll likely see even more platforms emerge that allow brands to interact with customers directly through their newsfeeds without having them leave the site.
In addition to this, social media sites are also starting to offer many different tools for businesses who want more control over what happens when someone posts about their company on one of these platforms like Facebook or Instagram (i.e., they can delete comments). This means that if you’re not already using social media marketing, you should start now. It’s not going away anytime soon!
06. Email marketing will be more effective than ever
Email has long been considered one of the most important elements in any website marketing strategy, but it’s also one of the hardest to master. In 2022, however, email marketing may become even more effective thanks to artificial intelligence tools that will allow marketers to send personalized messages based on each customer’s preferences and interests.
For example, if someone purchases an item from your store but doesn’t open their confirmation email right away- AI can help you send them another one within 24 hours, reminding the customer about this transaction, so they remember it later when they’re making future decisions!
07. SEO will continue to be important
Search Engine Optimization (SEO) has always been an important part of website marketing, but it’s likely to be even more so in 2022. SEO is the practice of making sure your site appears high up on search engines like Google or Bing when someone types in a relevant keyword phrase (e.g., “shoes for men”).
To do this effectively, you need good site architecture so that search engines can crawl through all pages and index them correctly; valuable content which is relevant to what people are looking for (i.e., not too much text or images) – this means writing articles about topics you know well!
08. Content marketing will be more important than ever
Content Marketing has long been an integral part of any successful website marketing strategy, and it’s not going away anytime soon. In fact, it may become even more important in 2022 as customers become increasingly inundated with information from all directions.
The key to content marketing is creating valuable content that people will want to read or watch – something that is interesting, helpful, or entertaining. You can create this kind of content on your own through blogs and videos or hire professionals who specialize in writing articles for you (e.g., ghostwriters).
Final Thoughts
Website marketing can be overwhelming at times, but it’s not impossible! If you follow these tips and tricks for success in 2022, your business will thrive. So what are some other ways that you think website marketing might change over the next five years? Share them with us below!
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